Industry news

Steady rise of domestic hardware gift marketing needs to move forward

author :admin release ::2013-08-28
Chinese people is the traditional virtue, great strength of this tradition has also spawned a great gift market space. And can be used as gift items really many, in recent years hardware products are often through gift packaging has become popular on the market, which also attracted many consumer companies in hardware gifts marketing team.
At present, the rare metal gifts mainly concentrated in the hardware tools, hardware, kitchenware, more high-end hardware crafts and mug, travel pot life of supplies and many other categories. For example, everyone for having heard it many times to consumption scissors known brand "Zhang Xiaoquan", have to detect hardware gifts sure when the potential market, actively marketing innovation, through hardware gift packaging in the marketing craze. Of course, often regarded as the precious gift of the Swiss Army knife is already famous, has your country gift, even become the Swiss national leaders with friends of choice, this has to say is a miracle.
Hardware products also gift packaging is not simple, small make up to understand, in particular, goods can be gift choice gifts, the individual must have the following conditions: quality, brand, packaging, fashion and beautiful. With these characteristics, brought in to face, such a gift to reach the communication relationship goals. Thus, a hardware gifts, choose what kind of material, manufacturing process, beautiful exterior design level to choice of metal gifts are market reception, whether a marketing triumph.
The gift industry is an industry vigorous development momentum, great, hardware gifts marketing for the enterprise is also promoted the additional value of the products, an important way to enhance the brand image, but this does not mean that are suitable for gift marketing all hardware enterprises.
Over the years, China's hardware industry in the industrial chain of the most low-end, most hardware enterprises by foreign enterprises OEM, earn low profit career. Restricted by the factors of capital, technique, the scope of the small and medium-sized enterprises, hardware power high-end hardware market still has a long way to go.
Small make up think, hardware enterprises to take the gift marketing is a reflection of high-end products to the consumer products, is carried out to a certain stage of the promotion, hardware gifts of the need to design excellent character and basic, and gift marketing success needs to grow the brand to do the background, in the enterprise with a positive brand strength and consumption ability, gift marketing can help to be a tiger with wings added consequences occur.
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